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How Does the Projected Growth of the Electric Facial Cleansing Brush Market Compare Over the Forecast Period?
In recent times, the market size of the electric facial cleansing brush has witnessed a significant increase. It’s projected to expand from $9.75 billion in 2024 to $10.75 billion in 2025, with a compound annual growth rate (CAGR) of 10.2%. Factors such as the escalating popularity of skincare devices, growing education about skincare, an increase in disposable incomes, market penetration into emerging economies, along with population growth, have contributed to the growth seen in the historic period.
The market for electric facial cleansing brushes is anticipated to experience robust growth in the coming years, potentially reaching $15.74 billion in 2029 through a compound annual growth rate (CAGR) of 10.0%. This predicted growth during the forecast period could stem from a growing emphasis on sustainable materials and production processes, the expansion of the e-commerce sector, heightened beauty awareness amongst consumers, and escalating pollution and urbanization levels. Key trends expected during this period are the incorporation of artificial intelligence (AI) and advanced tech, the application of sonic and ultrasonic technology, a move towards greener and biodegradable materials in production, environmentally-friendly packaging, and the broadening of the beauty device sector.
What Major Innovations Are Driving the Accelerated Growth of the Electric Facial Cleansing Brush Market?
The surge in skin-related illnesses is anticipated to boost the growth of the electric facial cleansing brush market. These illnesses can affect the overall health and appearance of the skin, which can be influenced by improper skincare procedures and use of products. The increasing instances of skin-related illnesses can be attributed to changing environmental conditions and aging populations, leading to a rise in various skin conditions across different demographics. Electric facial cleansing brushes are extremely useful in dealing with skin issues by efficiently exfoliating the skin, removing dead cells, dirt, and residue from makeup. As an example, the UK Health Security Agency (UKHSA) reported in September 2022 that the percentage of Methicillin-resistant Staphylococcus aureus (MRSA) cases from skin and soft tissue infections rose to 33.7% in 2022, up from 2021. Furthermore, there was a 25.7% increase in MRSA cases in the fiscal year between April 2020 and March 2021. Hence, the escalating prevalence of skin-related illnesses is a key driver for the growth of the electric facial cleansing brush market.
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Who Are the Key Players Steering the Development of the Electric Facial Cleansing Brush Market?
Major companies operating in the electric facial cleansing brush market are:
• Robert Bosch GmbH_x000D_
• Siemens AG_x000D_
• Denso Corporation_x000D_
• Schneider Electric SE_x000D_
• ABB Ltd._x000D_
How Are Consumer Trends Shaping the Current and Future Landscape of the Electric Facial Cleansing Brush Market?
Leading firms in the electric facial cleansing brush industry are striving to innovate new skincare products, such as compact electric facial brushes, to improve user convenience and portability. Compact electric facial brushes with rotating or vibrating bristles offer a thorough facial cleansing and exfoliation experience, supporting healthier skin. For example, Foreo, a beauty tech firm based in Sweden, unveiled the portable Luna Play facial cleansing brush in November 2022, showcasing impressive sustainable material usage. The latest Luna Play brush delivers the same unique T-Sonic pulsations and anti-aging advantages as the initial Luna design but in a more compact, travel-friendly model charged for 100 uses. It features softer, ultra-hygienic silicone touchpoints for a mild yet efficient cleanse, an upgraded motor for a comforting massage experience, and it’s waterproof, making it suitable for shower or bath usage. This makes it an ideal first-time device for newcomers to Foreo’s elite skincare technology.
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What Are the Strategic Segments Comprising the Electric Facial Cleansing Brush Market and Their Growth Contributions?
The electric facial cleansing brush market covered in this report is segmented –
1) By Brush Type: Bristle Brush, Silicone Brush
2) By Price Range: Economy, Mid- Range, Premium
3) By Technology: Sonic, Rotating
4) By Distribution Channel: Wholesalers Or Distributor, Hypermarkets Or Supermarkets, Multi-Brand Stores, Independent Electronic Stores, Online Retailers, Other Distribution Channels
5) By Application: Commercial, Household
Subsegments:
1) By Bristle Brush: Soft Bristle Brush, Medium Bristle Brush, Hard Bristle Brush
2) By Silicone Brush: Soft Silicone Brush, Firm Silicone Brush
Which Geographical Regions Are Shaping the Electric Facial Cleansing Brush Market Growth?
North America was the largest region in the electric facial cleansing brush market in 2023. The regions covered in the electric facial cleansing brush market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
How Do Experts Define the Scope of the Electric Facial Cleansing Brush Market?
An electric facial cleansing brush is a skincare device designed to enhance the cleansing routine by using oscillating or rotating brush heads. These brushes typically offer gentle exfoliation and deep cleansing benefits, helping to remove makeup, dirt, and impurities from the skin more effectively than manual cleansing.
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