Brooke Monk on LinkedIn: TALENT MANAGEMENT FIRM, FRIENDS IN REALITY, ANNOUNCES FORMAL LAUNCH AND… | 10 comments (2024)

Thank you Influence Weekly for chatting about the creator economy and our approach to talent management. Be sure to check out the article below 👀🔽https://lnkd.in/gyJMQZNU

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Check out this article Ben Deaney did spilling the tea on all our agency secrets! He is the hardest working COO I know so big props to him for making the time!And of course, thanks to the team at Influence Weekly for spotlighting MANA Talent Group 💚

This week I had the chance to have a 1:1 conversation with the titan of Advertising industry, Sir Martin Sorrell, founder and ex-CEO WPP -the world's largest advertising and PR group-and nowadays Executive Chairman S4 Capital (Media Monks).In a nutshell: The context for doing business has radically changed and will continue as challenging as it is today, so we need to adapt to the new reality, pick smartly our battleground and capture the opportunities with new skills, digital transformation, data, technology, great content and media, agility, collaboration and great leadership.

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In today's crowded VC/PE media landscape, telling a complex brand story is one of our biggest challenges as communications professionals. Navigating industry complexities and artfully portraying multi-faceted narratives require a deft touch.With Oister Global, we've tackled numerous complex stories over the past year. Despite the myriad guardrails and nuances, we've consistently hit the mark through a blend of strategy, creativity, and deep media understanding. Here are some key insights we've gained:Right People, Right Pitch: Identifying the right journalist/publication and tailoring the narrative is crucial for resonance. It's about finding the perfect match for your story.Trend Jacking: Leveraging timely topics, like the valuation frenzy, can exponentially amplify brand recall. An article in The Economic Times highlighted our success in this approach.Business and Fund Storytelling: Media interest in returns, exits, and fund performance metrics has grown. These elements reinforce brand narratives with credibility and proof points.Our commitment to our clients and their brands is unwavering. We go the extra mile to understand their businesses, industries, and stakeholders. This expertise allows us to simplify complex subjects into compelling narratives that resonate and propel brands forward.Has it been challenging? Absolutely. Have we succeeded? You bet.We've elevated complex stories into impactful media conversations by adhering to best practices and continually evolving our strategies. Overcoming complexity is why we do what we do. The "aha" moments drive us, and we'll keep pushing boundaries to ensure every story—no matter how complex—shines bright.#Communications #MediaStrategy #BrandStorytelling #VC #PE #TrendJacking #ClientSuccess

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The landscape of alternative investments is evolving rapidly, and with this change comes intense competition. It's not just about offering unique opportunities anymore. It's about standing out in the crowded marketplace for private capital. How do you achieve this? In a world where branding can make or break your success, alternative investments need to rethink their approach. More than ever, alts need to facilitate clear communication, build unwavering trust, and educate their growing audience. This is where Haven Tower Group LLC steps in. With our deep expertise in branding and digital marketing, specifically tailored for the wealth management space, we are uniquely positioned to help elevate your presence in the burgeoning alts space. Let's transform how the world sees your private market opportunities. #AlternativeInvestments #Branding #DigitalMarketing #HavenTower #WealthManagement

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Great insights from John Lambros atHoulihan Lokey in Business Insider today. As M&A activity in the Creator Economy shifts, companies offering multi-functional tools and services are far better positioned for growth, while those relying on a single feature will likely struggle. The key insight: winners will be the players that don’t just focus on Creators, focus on BRANDS and the wider business ecosystem is vital. https://lnkd.in/gw5dCMJb

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Celebrity VC ✅ VC celebrity ❌ A firm's brand is closely tied to the reputation of its partners and associates. One of the easiest ways to build good reputation → provide value online. But do not post online and interact just for status clouting. People can see through it. ❌ Don't just shove educational content down people's feed❌ Go on and on about your "value add" or "network"❌ ⁠Tell people why you're the best fund in the world❌ Interact with every creator saying their content is amazing for visibility ✅ Speakwithyour audience — notatthem✅ Share knowledge with a personal experience or content - it is more authentic ✅ Celebrate people, companies and creators in your ecosystem who are doing cool sh*t✅ SHOW how you are providing value to your ecosystem✅ Ask for help. Provide help. This creates genuine interaction and relationsEasy way to start posting online? We have curated 20 prompts here. Benefit from our effort. Link: https://lnkd.in/dBGM33r2#vcplatfrom #venturecapital

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Delivering great Social Value starts with a clear vision and strategy for your organisation, ensuring efforts are focused on delivering the greatest impact.Join us on the 18th of Julyfor a webinar where you'll learn more about ‘How to build a winning Social Value Strategy’ and hear first hand how organisations have successfully embedded a strategic approach to Social Value.Sign up using the link below#socialvalue#socialvaluestrategy #socialimpact#socialvalueportal

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Elevate Your Business with the Power of Social Media!Dive into the latest trends and strategies in our exclusive YouTube video: Building A Positive Company Culture with Natalie Robinson BrunerWatch here: ⬇️In this insightful session, we unravel the secrets of successful social media marketing that can skyrocket your brand presence! From crafting compelling content to mastering the art of engagement, we've got you covered.Highlights:Proven tips for creating shareable and viral contentStrategies to boost your social media reach and engagementCase studies of successful social media campaignsTools and techniques to stay ahead in the ever-evolving digital landscapeConnect with industry experts and fellow marketers, exchange ideas, and stay ahead of the curve. Don't miss out on this golden opportunity to enhance your social media game!

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I've been asked a couple of times what SINA is short for in SINA Communications. Great question with a great answer: 𝗦trategy 𝗶𝗻 𝗔ction. Want to see some glimpses of that strategy in action in the social impact, future of work, and economic opportunity space? Give the company page a follow. We'll be sharing trends and best practices, as well as amplifying the amazing work that partners in the ecosystem are doing. #futureofwork #communications #strategy #socialimpact

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